Types of Advertising

If you ask most people what is meant by “type” of advertising, invariably they will respond by defining it in terms of how it is delivered (e.g., television ad, internet ad, etc.). But in marketing, type of advertising refers to the primary “focus” of the message being sent and falls into one of the following categories:

  1. Product-Oriented Advertising
  2. Image Advertising
  3. Advocacy Advertising
  4. Public Service Advertising
Advertising Agency Functions
Product-Oriented Advertising