Basics & Research Weblinks
Click on links below to see listed resources:
Marketing Basics Weblinks
What is Marketing Resources
- 19th Century Advertising
Harper's Weekly Magazine has gathered together a database containing over 40,000 advertisements that appeared from 1857-1871. Users must register to access the full database. Registration is free, however, it requires a static IP address which may be a problem for some.
- Advertising Age Timeline
Illustrated history of advertising from the first newspaper advertisement in 1704 to Internet ads of 1999.
- AMA – Codes of Conduct
From the American Marketing Association, a leading U.S. trade association, this lengthy Code of Conduct also Includes a Statement of Ethics.
Allows for searching of over 60,000 public LISTSERV mailing lists. Information is compiled automatically so it may take some time to find real useful mailing lists.
- CMA – Code of Ethics and Standards of Practice
From Canadian Marketing Association the country's leading marketing trade association.
- Coca-Cola – Code of Business Conduct
Coke's conduct policy is available in 15 different languages.
- D'Arcy Collection at the University of Illinois
University of Illinois collection of nearly 2 million ads from 1880-1970. Online search is very limited (alpha index only) and access to ads is only available for those who visit the library. The University also has an additional archive called the Woodward Collection which is even larger than D'Arcy but there is no apparent online search feature.
- DMA Corporate Responsibility Resource Center
The Direct Marketing Association offers several resources covering its ethics policy.
Offers several articles covering the basics of marketing.
- Hartman Center for Sales, Advertising and Marketing History
Contains two excellent online resources, Ad Access and Emergence of Advertising in America, that deal with advertising history. Use search feature or look by category. Provides images, descriptions and timelines.
- History of Advertising Trust
UK-based educational archive with an extensive collection of advertising, marketing, retail, media and public relations material from 1800 to the present day. Located in Raveningham, Norwich.
- History of Marketing Thought
Excerpts from classic marketing text written by Robert Bartels that examines the very roots of marketing. While written on the academic side, it provides insight into early marketing development including marketing research, marketing management as well as early university level courses.
- Insights Association – Ethics Code for Survey Research
The Insights Association has a well presented Code of Standards and Ethics for Survey Research covering issue of interest to companies doing offline and online surveys.
- MagPortal – Marketing and Sales
This site filters through over 160 online magazines or home pages for print magazines and provides links to current articles in marketing and sales.
- Marketing Dictionary
Alphabetic listing of marketing terms though not searchable.
- Marketing Glossary
From the Chartered Institute of Marketing (UK).
This site has an extensive collection of articles with the best covering basic marketing and strategy. To access many items is free though requires registration. But to access premium content requires a fee.
- Multilevel Marketing
Federal Trade Commission explanation of multilevel, network or matrix marketing methods.
Find information on over 8,000 online newsletters in this searchable directory.
- P&G – Worldwide Business Conduct Manual
This long (64 pages) and glossy document (in PDF format) covers a lot of ground for how Procter & Gamble employees are expected to act.
- Present at the Creation
National Public Radio series from 2002 that offers audio reports and written material on the origins of a variety of items. Product coverage includes Monopoly, surfboards, Scrabble, Gumby and many more.
- Sears Archives
Good corporate history site of a major US retailer that is generally light on promotion. Unfortunately, the best part of early Sears history, the Sears Catalog, is discussed but does not contain any images which is a major shortfall of this site.
A blog-style site devoted to spotting trends as these emerge from around the world. The site allows so-called "spotters" to submit trends, so in some cases the trends presented appear to be part of a company's marketing campaign. But in many cases the trends are interesting, if not unique, and fun to read.
- Trade Show Glossary
Terms of interest to those who may present or attend exhibits and trade shows.
- tutor2u Marketing
Well done UK site directed at teachers and students that covers many of the basic concepts in marketing. Also includes quizzes on several topics.
Marketing Research Weblinks
Marketing Research Resources
- Alacra Store
This site presented by a leading market research supplier offers access to a large number of industries, market and country research reports. However, the reports are generally expensive.
- CMO Survey
Offers results of research aimed at learning about the activities of leading marketing organizations.
- Decision Analyst White Papers
This marketing research company site offers several well-done white papers covering an array of market research topics including: advertising research, new product development, online and qualitative research, and consumer behavior
- eMarketer's Source List
This research aggregator (produces reports based on other reports) draws from over 1,700 sources to produce its reports. The best thing about this list is that it provides links to the home pages of the sources. Unfortunately, it is just a listing; there is no description or categorization of the sources.
- Glossary of Marketing Research Terms – Quirks
Listing of over 1,600 market research definitions.
- Google Search Trends
The power of Google's database is put to work with this tool that offers a look at trends for search terms going back several years. By entering a search term it presents a graphical representation of searches by month. Also allows for analysis by region and even cities in a region. Could be very useful for determining the location of new markets or test markets, seeing what's hot and what's not, and for identifying when sales of cyclical products may be changing.
Offers an extensive database for locating market research firms. And while most of the firms listed are service providers, many will also provide commercial market reports for purchase. Also offers a searchable directory for locating focus group companies and services.
- How to Prepare a Market Analysis – Lowe Foundation
Good research related article on how to analyze markets.
- IA Blue Book
Has a searchable directory of information and research service providers that allows for searches by information gathering specialty as well as industry. Recommend using Advanced Search option.
- Justia Virtual Chase
Though aimed at lawyers, this site still provides a useful basic framework for using the Internet to find company and industry information.
- Market Research World
UK-based site that provides market research, articles, summaries of research reports, industry news, glossary, and job information.
- MarketResearch.com Research Suppliers
This leading online seller of market research reports provides an A-Z listing their research suppliers. (Hint: find names of research firms here but use a search engine to locate the research company's website.)
- Non-Profit FAQs
This National Center for Charitable Statistics offers access to several research reports covering non-profit industries.
- Quirk's SourceBook
A directory of over 7,000 firms that provide marketing research products and services.
- Rutgers Company Research
Offer good information and resources for conducting market research of companies and industries. They also offer a good Industry Research Guide. Note that many of the resources they offer may only be available to students or staff, or only allow access at the library. But, in general, a good starting point.
Planning for Market Research Resources
Search engine that has a long history but has always lagged behind others.
Microsoft's entry into the search business has a number of interesting options that are helping it compete against the others.
- Forecasting Principles
This site by Wharton professor Scott Armstrong has several resources including an extensive summary article on forecasting, information on how to select a forecasting method and other tools.
Who doesn't know these guys!
- Knowledge Center – dss Research
This marketing research company has put together several resources of interest to researchers including a number of technical white papers on various research topics including basic and advanced research techniques and for those doing more scientific research, very nice tools for calculating Statistical Power and Sample Size Estimates.
- Payment Studies & Strategies
The US Federal Reserve Bank of Boston provides research information related to methods consumers use to make payments. This information could prove useful for market researchers looking for retail consumer data.
- Sawtooth Software
Software provider Sawtooth provides a number of technical papers (from basic to highly advanced) that primarily discuss conjoint analysis. Additionally, there is limited coverage of other research methods such as perceptual mapping. Marketing research teachers may also find teaching materials here including slides and exercises covering conjoint analysis.
- SearchSystems – Public Records Locator
Search portal containing a large number of links to US and worldwide databases for locating public records such as license information, business registration, census data and much more. Most databases are free and associated with government sites while other links to commercial sites. However, they seem to intentionally slow down the free access in order to push their pay service.
One of the original Internet search engines though has lost ground to others it still produces good results including nice video search feature.
The market leader in consumer-generated and uploaded video also offers a surprising number of videos that are useful to marketers. The most obvious are uploaded television and web video advertisements, but there are many others that can be found with a simple search.
Primary Research Methods Resources
- Conducting Research Surveys via E-mail and the Web
You won't find this very much on the web - a FREE book on conducting email and web surveying available from Rand Corp. While a few years dated the basic information is still good. Free only in PDF format though it may be better just to buy the whole thing in print form!
- Designing Surveys and Questionnaires
Focus is on the basic considerations when developing surveys such as sample selection, respondent recruitment and question wording. However, site does not really address response or measurement scale issues.
- Office of Scale Research
Housed at Southern Illinois University this site offers information and publications for those interested in marketing-related measurement scales.
- Survey System – Survey Design
Well-written discussion of the survey process including information on sampling, questionnaire design, conducting interviews, internet surveys and more.
- WebSM – Web Survey Methodology
This site's focus is pretty narrow - online surveying. But the depth of coverage is impressive. The site looks at many issues related to online survey research such as questionnaire design, issues of non-response, participant recruitment, offering incentives and much more. For academic researchers the best part of the site is the extensive bibliography for each category. While marketing practitioners will find an impressive listing and description of companies offering survey software. Both academics and practitioners will like the Guides, Standards and Best Practices area that includes privacy, security and ethical issues.
Low-Cost Secondary Research Resources
- ABC News – Business
Business site for U.S. television news service.
Interesting site that is building a large database of websites as these have appeared over time and thus may prove useful for historical research. By entering a web address in its Wayback Machine search area, this site may offer screenshots of how a website appeared in the past. In some cases as far back (far back in Internet time!) as 1996. Unfortunately some sites to not always appear.
- BBC – Business
Business site of U.K and international news service.
Primarily a reseller of technology-related syndicated research reports. However, while much deals with technology issues marketers will like the a modest amount of free (though users must register) industry provided case studies and white papers covering customer relationship management.
Site of U.S. business news service.
- Business Plan Archive
In the span of a few years millions of dollars where given to Internet businesses that in retrospect were really bad investments. This site offers a fascinating retrospective of the dot-com boom era by providing information on over 2000 companies many of which did not survive. At its best the site provides extensive information on many of the failed dot-coms including presenting the company's business plan.
- CBS News – Business
Site for U.S. television news service.
- Center for Disease Control and Prevention – FastStats
This site contains a variety of health related statistics.
- ClickZ Stats and Tools
This is a good all-around information site focusing on Internet, technology and business issues. Particularly useful is this Stats and Tools section which offers summary results of various key statistics.
U.S. and international business news service
- CNN – Money
Site for U.S. and international cable news service.
- Department of Commerce
The Commerce site offers several good options for searching for business and economic data. Some of the available information includes: Bureau of Economic Analysis - Contains estimates that illuminate key national, international, and regional aspects of the US economy. E-Stats - This site is from the Commerce Department's U.S. Census Bureau and it offers technology and e-commerce studies and statistics. However, while most reports are extensive and offer good information, these tend to be time-lagged and examining information from older data. To see more current e-commerce data, especially quarterly retail e-commerce sales data, see the Census Bureau's Monthly & Annual Retail Trade site. National Technical Information Services - Offers a vast collection of purchasable US Government publications produced by numerous agencies. Many reports include good information on both US and international markets. Topics are wide ranging but the Advanced Search feature (click on Advanced Search tab) allows for category filtering.
- Directory of Associations
This site claims a database of over 35,000 associations, most of which are found in the US. The database can be filtered in various ways including by state, category and size.
- Directory of Corporate Archives in the U.S. and Canada
This site contains listings of companies who maintain archival records on their company including contact names, materials available and other reference information.
- Dissertations Express
Search ProQuest database of dissertations. Unfortunately, search options are limited to title, author and year of publication.
- Encyclopedia of Associations
This publication is generally considered the leader in listing trade associations and currently contains information on over 100,000 international non-profit associations. Listings can also be found in an online version called Associations Unlimited. However, the publication is very expensive and access is best obtained through a university library or possibly through one of the higher cost online databases.
- ESOMAR's List of International MR Associations
Contains an extensive international listing and searchable directory of over 1600 international marketing research organizations though the search function is a little limited.
- Federation of International Trade Associations
Information on over 450 international trade associations, however, search of directory appears to be somewhat limited with full access being restricted to association members.
- Google Scholar
Scholars and students will really like this feature that allows for search of academic articles and books. In some cases full text articles are freely available and in other cases abstracts are offered. For non-full text articles, users can either access in normal ways (e.g., through university library) or possibly purchase online. While the search functionality is okay it is somewhat limited and not as robust as Google Advanced Search. But in time this could be an excellent addition to scholarly research.
- Housewares Industry Publications
Fairly extensive listing of trade magazines covering numerous areas of the housewares industry.
- Internet Crossroads in Social Science Data
Large, well organized and searchable database of annotated links to hundreds of social science data sites whose categories include data by basic industries, country and economic conditions.
- Internet Retailer – Charts & Data
Offers good summary stats covering mostly e-commerce and online marketing issues.
- Marketing Charts
Provides graphical display (i.e., charts) of various research done mostly in media fields including television, Internet, radio and print.
- Moody's Analytics
A source of current economic information, forecasts and thoughts, along with historic information on different industries. Updated daily.
- National Speakers Association
While most resources on this trade industry site are aimed at its members (speakers), the site does offer an extensive search feature for finding expert speakers including the option to search by field of expertise, which includes many marketing areas.
- NBC News – Business
Business site of U.S. general news service.
- Nielsen – Top Ten
Audience measurement company Nielsen offers top ten lists across several media platforms, including television and Internet, as well as other consumer activities such as books and music.
Ambitious search project from the University of Michigan that seeks to index digital, mostly academic, resources available through libraries and organizations worldwide. There is a lot here including articles, working papers, images and some video and audio clips. Much of the material is on the older side but could be valuable for historical research or for locating research threads. Search function is effective and result format is highly detailed.
- Pew Internet and American Life Project
Pew Charitable Trust has commissioned this on-going research project (mostly based on telephone interviews) that "explores the impact of the Internet on children, families, communities, the work place, schools, health care and civic/political life." The reports produced are generally high quality and cover many different subjects. Best all these reports are FREE! Also, teachers in market research classes will find free access to datasets and their related questionnaires.
- Population Reference Bureau
Those REALLY interested in demographics and demographic analysis will find many resources on this site which is a good collection point for US and international information. Best features include access to articles, country profiles and population summaries, DataFinder section for quickly locating information.
- PR Associations
Listing of international, national and local (mostly US) PR and PR-related groups.
- Quirk's List of Marketing Research Associations
International listing of marketing research associations and organizations.
- Resources for Economists on the Internet
Offers inks to economic data around the world.
- Sales/Incentives/Promotion Associations
List of those associations and industry groups dealing with incentives and promotions.
- Search Engine Guide
Offers directory of hundreds of search engines, directories and portals in numerous categories and industries.
- Small Business Advancement National Center – Research Archive
Provides online access to conference proceedings, including full-text articles, from several different organizations that deal mainly with small business issues. Unfortunately, not all conferences are current.
- Social Science Research Network
Site is devoted mostly to academic research and contains smaller specialty areas including a Marketing Research Network. The site offers a searchable database of working papers (some downloadable) and email services containing abstracts of works in journals.
- Speakers Platform
Offers a large, searchable database of mostly keynote speakers with several filtering options including searching by field of expertise, speaker fee and geographic area.
- Television News Archives
This site from Vanderbilt University provides an extensive collection of TV news dating back to 1968. Focus is on evening news broadcasts and certain special reports. Database is searchable by story title, description, year and source. Once item is found a video tape loan copy can be ordered for a fee. Registration (free) is required.
- The Center for Association Leadership
While the organization running the site is primarily an association for those in the association business, they do offer a searchable Buyers' Guide or locating companies (presumably their member's sites) that offer services in many marketing fields. Search filtering can be done by US state, country and keyword. While not nearly as in-depth as other sources it is FREE!
- Trade Association Forum
UK site that offers a searchable directory for locating trade associations.
Offers one-stop location for subscribing to hundreds of industry trade magazines. Includes publications specific to marketing, sales, retailing, distribution as well as many other industry specific publications.
Interesting site that offers a monthly newsletter examining a consumer trend that appears to be occurring somewhere in the world. Also provides access to all previously reported trends.
- U.S. Bureau of Labor Statistics
This site is the principal fact-finding agency for the U.S. Federal Government in the broad field of labor economics and statistics. Statistics found here include employment and unemployment rates, and consumer price index, wholesaler price index and producer price index, consumer expenditure, labor productivity and much more. Also contains a good links page for finding other statistical information from the U.S. Government and International Governments. Part of the U.S. Department of Labor.
- U.S. Census Bureau
Preeminent source of U.S. demographic and economic statistics that contains several great resources including: American Factfinder - provides excellent access to general population census information including a nice "search your street" feature which will display information and maps down to the census block level. Current Industry Reports - offers monthly, quarterly and yearly production and product shipment reports on a number of manufacturing industries such as consumer electronics, major household appliances, textiles and several more. However, be aware that not all industries are represented and some information is only available on a yearly basis. Economic Census - released every five years, the information found in these reports provides an excellent glimpse at industrial activity including the Industry Series report that offers separate reports for many industries and shows the number of businesses within an industry, sales volume, number of employees, and more. Data Access Tools - a page that provides links to statistical tools and software downloads that can be used to further analyze census information. International Statistical Agencies - links to country provided population information. Statistical Abstracts - offers access to in-depth social and economic statistics that are updated each year. Even better this site provides access to versions of the Abstract going back to 1881.
- United Press International (UPI)
Leading news wire service.
U.S. Government's front-end portal that includes links to government branches, agencies, laws, forms and much, much more.
The creation of new words are often the sign of a trend and this site provides a regular updated list of new words including examples of usage. Site includes a subject index to quickly locate terms.
- Yahoo Answers
The largest of all Internet answer sites, the service allows users to post questions and then anyone can respond. Of course, the openness of this format is both the pros and cons of the service so not everyone should be considered an expert. Offers good search feature for looking up previously answered questions.
High-Cost Secondary Research Resources
Directed primarily at the corporate and investment researcher, the data sources found in this service are impressive and include access to company and industry profiles, market research reports, business news and much more. While much of what is offered is subscription-based and is expensive, a recent new option called AlacraStore does allow for purchase of individual reports and includes good search feature.
Provides access to market studies, financial reports, franchise information and other reports that appear to be mostly compiled from data available through government sources.
- DowJones Factiva
Provides access to thousands of publications, company information. The cost is fairly reasonable for individual users, however, access to commercial market research reports is limited.
This research provider focuses mostly on Internet and technology markets. They are considered research aggregators since they gather statistics presented in research reports produced by other sources and then present their own take on what is happening. Basic abstracts and some stats are free, detailed reports are fee based.
- Euromonitor International
Publishes in both print format and online many reports dealing with market intelligence in numerous industries. These publications include several global market share reports as well as studies of specific product markets. However, all reports are very expensive and most likely only available to the well-funded researcher.
High-end research provider that may only be accessible through larger corporations or from a university library. The reports offered by this firm are numerous including results of surveys administered to a large sampling of consumers on a variety of consumer and media issues. Results are then packaged in a format that provides insight into consumer decision making, product usage, advertising preferences and more.
- Global Information
This site is a supplier of high-end market reports that have a strong leaning toward Asian markets. While expensive, many samples of reports can be had for free (with registration).
- HighBeam Research
The research site targets their services to businesses, teachers and students by providing access to library of hundreds of magazines, newspapers, transcripts and more. They also offer a more specialized Highbeam Business area targeted to business customers. Fees for all areas seem reasonable.
- Housewares MarketWatch
Quarterly report from International Housewares Association that provides data on consumer purchases of houseware products based on point-of-sales data for 52 product categories. Nice resource considering it is free!
This top online data source offers a dizzying array of products for business and legal research but is not really available for individual use.
This site acts as a distributor and publisher of marketing research reports. It has alliances with a large number of market research firms and also produces some material through its PackagedFacts research group. Also, they may allow for purchase of smaller sections of a big report by using their "Buy by the Slice" program.
Leading UK consumer research firm, this site offers hundreds of research reports covering mostly consumer products markets. Individual reports can be purchased but be prepared to pay a steep price.
- Moody's Analytics
Offers reports that look at industries mostly from a macro perspective rather than individual companies. While a lot of this deals with economic analysis there can also be good marketing metric and information found in these reports.
- ProQuest Statistical Collections
Offers several resources for locating statistical information mainly produced by governmental agencies.
Provides online access to thousands of books, journal articles, research reports (though mostly older works) for a relatively modest fee. Also, offers nice set of tools for identifying and using selected material.
- RDS Business Suite
This reference publication provides several options for locating industry, company, and product information. The options include RDS TableBase, which provides information in the form of tables and covers more than 90 industries worldwide. Like similar reference products, access to this one is best obtained via university library. To find these publication enter the name in the site's search box.
- Reuters Industry Reports
Provides financial and other data on a large number of companies across many industries.
- World Advertising Research Center
UK-based group with a fee site where subscribers can access internationally produced articles, research studies, case studies and other materials that focus mostly on advertising and promotion issues.
- Yahoo Finance Stock Research Center
This section Yahoo Finance is targeted to investors and allows for the purchase of research reports. Users can search for reports either by entering a company's stock symbol or navigating to a company by using the Sector/Industry Analysis option. Users will also need a Yahoo account to make the purchase.
This site features a search engine that allows for locating background information on thousands of people who have been mentioned on the web, through news media reports and other sources. Could be quite useful for employee hiring, sales prospecting or business partnership development.