Buying Differences: Experienced Purchasers

As noted in the discussion of the Buying Center, organizations often employ purchasing agents or professional buyers whose job is to negotiate the best deals for their company.  Unlike consumers, who often lack information when making purchase decisions, professional buyers are generally as knowledgeable about the product and the industry as the marketer who is selling to them.

Buying Differences: Buying Center Decisions
Buying Differences: Decision Making Time