Frequently Asked Questions

Marketing Basics

Do you allow for submissions for your Marketing Basics?
Sorry but we do not allow outside submissions to our material covering Marketing Basics. However, if you have an idea for a topic we welcome your suggestions.

Can we copy your material and reprint these?
Sorry, but no, at least not without our permission. And in most cases we do not provide permission. However, information contained in many of our online tutorials are available in our KnowThis: Marketing Basics book. The book is very affordable and may even cost less than trying to copy our online Marketing Basics!

Citing Information

How do I cite information I find on provides citation information for most content items found on the site. This information is located in a special Citation area on key content items (e.g., a tutorial pages). Most of the information found in the citation can be easily adapted to common citation formats including APA and MLA. Note: citations found on mobile pages (tablets and smartphones) will display the URL for AMP (i.e., “/?amp=1” added).

Much of our content is not associated with a specific author, consequently, most of our citations will be presented in this format:

What is Marketing Research? (2023). From What is Marketing Research?. Retrieved July 1, 2023 from

Weblinks Collection

How can I get my site listed on
In most cases, sites found within Marketing Links Collection (click to access) are selectively chosen and are limited to sites that hold value to our visitors. We locate sites using many methods including internet searching, discussion group comments, news or media reports, word-of-mouth, to name a few.

What do you look for when including a site in
There is no single best way to be included in If we do evaluate your site it is very important that your site offer value. Value is measured in many ways including:

  • does the site offer quality information
  • is it a well-designed and well-maintained site
  • what is the quality and quantity of free information or materials available
  • what requirements are placed on visitors using the site
  • does the site hold value that is beyond other sites already found in

Does allow for link exchange arrangements?
No, this is not an option. When we list a site in we do not require a reciprocal link. However, we certainly appreciate those who do provide a link to on their site.

Marketing Insights

What happen to this material and can it still be accessed?

For a number of years, discussed key issues facing marketers in a regularly appearing section of the site called Marketing Insights (tap link to access). While this section is no longer being updated, visitors to can search this archive of hundreds of postings.


Can I advertise on
Yes. However, only accepts advertising via Google. If you would like to advertise on you may consider using Google’s AdWords Display Network->Placements option and then choose

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