Useful Resource:

If you are a student taking a class that focuses on online marketing issues and you are looking for help with such marketing concepts as search engine optimization (SEO), landing page design, email marketing and online concept testing, then you may want to check out Marketing Since 2001 this site has been at the forefront of offering high-quality advice for those looking to get a better understanding of the online business world.

As their name suggests, MarketingExperiments‘ forte is conducting and reporting results of real online experiments. The work they undertake primarily involves investigating ways web marketers can improve their online presence. Over the years, they have produced a vast amount of studies. What is ideal for students (and for anyone interested in online marketing) are the results of most studies are freely available. Better yet, many of the results of their studies are explained through web conferences, which are also posted on their website.

After 15 years of doing research, MarketingExperiments remains true to its mission of producing tested and actionable information that is of value to anyone trying to get a firm grasp on what it takes to be successful in online marketing.