Below is the first front page of the forerunner to KnowThis.com.  The original layout was a links-style site intended to direct visitors to other sites around the Internet.  The site was housed at West Chester University in Pennsylvania on the school’s library server. (Image Date: February 1998)

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KnowThis: Marketing Basics Book

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(420 pages)
or
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120px2ndeKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.

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