In 1999 the decision was made to use the name as the key brand name for the site, though the Marketing Virtual Library name would still be emphasized for several more years. (Image Date: November 2000)



KnowThis: Marketing Basics Book

$30 for Print
(420 pages)
$9.99 for eBook

120px2ndeKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on

For more information including taking a look inside, Click Here.