Analysis: Summary

In an effort to provide an easy-to-visualize summary of the product(s) consider using one or more of the following commonly used product/market analysis tools. (Length: 1 page)

Finally, summarize all information in the Situational Analysis. (Length: 1 page)

Provide a SWOT analysis for the company’s product(s) that includes:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Analysis: External Forces
Part 3: Marketing Strategy and Objectives