For many organizations, the ultimate goal of the Marketing Plan is the effect it will have on the bottom line. Measures reflect income statement items and common ratios. (Page length: less than 1 page)
- Customer Sales
- by volume and growth percentage
- by segments
- Channel Sales
- by volume and growth percentage
- by channel
- Margins
- Profitability
- Ratios
- use common financial ratios and other metrics associated with marketing in the industry
