For many organizations, the ultimate goal of the Marketing Plan is the effect it will have on the bottom line. Measures reflect income statement items and common ratios. (Page length: less than 1 page)
1. Customer sales
- by volume and growth percentage
- by segments
2. Channel sales
- by volume and growth percentage
- by channel
3. Margins
4. Profitability
5. Ratios
- use common financial ratios and other metrics associated with marketing in the industry