Implementation

Provide a discussion of how and by whom the plan will be carried out. (Length: 1-2 pages)

1. Detailed Schedule of Tasks and Those Responsible
   • Breakdown by important tactical marketing decisions
     • Best presented in a Gantt chart format
   • Identify those responsible for each important task:
     • If unsure leave generic
       • e.g., sales department, advertising agency, consultants, distributors, etc.