Provide a discussion of how and by whom the plan will be carried out. (Length: 1-2 pages)

  1. Detailed Schedule of Tasks and Those Responsible
    • Breakdown by important tactical marketing decisions
      • Best presented in a Gantt chart format
    • Identify those responsible for each important task:
      • If unsure leave generic
        • e.g., sales department, advertising agency, consultants, distributors, etc.