Implementation

Provide a discussion of how and by whom the plan will be carried out. (Length: 1-2 pages)

• Detailed schedule of tasks and those responsible:
  • Breakdown by important tactical marketing decisions
    • Best presented in a Gantt chart format
  • Identify those responsible for each important task:
    • If unsure leave generic
      • e.g., sales department, advertising agency, consultants, distributors, etc.