Provide a discussion of how and by whom the plan will be carried out. (Length: 1-2 pages)
- Detailed schedule of tasks and those responsible:
- Breakdown by important tactical marketing decisions
- Best presented in a Gantt chart format.
- Identify those responsible for each important task:
- If unsure leave generic
- e.g., advertising agency, web hosting company, distributors, etc.
- If unsure leave generic
- Breakdown by important tactical marketing decisions
