Part 3: Marketing Strategy and Marketing Objectives

Those reading a Marketing Plan need a clear picture of the direction the product(s) will take. Also, they want to see that some accountability has been built into the plan so that the plan is not just fluff but results in measurable actions.

The best way to provide this information is through a section devoted to identifying the key marketing strategy and marketing objectives for the product(s).

This section consists of three major issues: