Part 5: Budgeting, Performance and Implementation

In many ways, this part of the Marketing Plan is the area that will ultimately “sell” the plan to those who have the power to give final approval. This step consists of three key topics:

  • Marketing Budget
    • presents a clear picture of the financial implications of the plan
  • Performance Analysis
    • presents the expected results of the plan including its financial impact
  • Implementation
    • shows timelines and identify those responsible for performing tasks
Tactical Decisions: Additional Considerations
Setting the Marketing Budget