The main body of the Marketing Plan often starts with the planner providing the rationale for the plan. The tasks associated with this section are to (Length: 1 paragraph):

1. Offer brief explanation for why this plan was produced

  • e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.

2. Suggest what may be done with the information contained in the plan

  • e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.
Cite: Purpose of the Marketing Plan (2018). From How to Write a Marketing Plan Tutorial. KnowThis.com. Retrieved April 26, 2018 from https://www.knowthis.com/how-to-write-a-marketing-plan/purpose-of-the-marketing-plan