Purpose of the Marketing Plan

The main body of the Marketing Plan often starts with a brief discussion of the purpose of the marketing plan and why the plan is being developed. The tasks associated with this section are to (Length: 1 paragraph):

  1. Offer a Brief Explanation For Why This Plan Was Produced
    • e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.
  2. Suggest What May Be Done With the Information Contained in the Plan
    • e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.