Purpose of the Marketing Plan

The main body of the Marketing Plan often starts with a brief discussion of why the plan is being developed. The tasks associated with this section are to (Length: 1 paragraph):

1. Offer a brief explanation for why this plan was produced

  • e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.

2. Suggest what may be done with the information contained in the plan

  • e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.
Part 1: Purpose and Mission
Organization Mission Statement