Purpose of the Marketing Plan

The main body of the Marketing Plan often starts with a brief discussion of the purpose of the marketing plan and why the plan is being developed. The tasks associated with this section are to (Length: 1 paragraph):

1. Offer a Brief Explanation For Why This Plan Was Produced

  • e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, etc.

2. Suggest What May Be Done With the Information Contained in the Plan

  • e.g., set targets to be achieved in the next year, represents a departmental report to be included in larger business or strategic plan, etc.


Purpose of the Marketing Plan   (2022).   From How to Write a Marketing Plan Tutorial. KnowThis.com.   Retrieved   August 11, 2022  from   https://www.knowthis.com/how-to-write-a-marketing-plan/purpose-of-the-marketing-plan/?amp=1
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