Tactical Decisions: Additional Considerations

(Note: Coverage of these items may not be applicable for all Marketing Plans.)

In this section, include a discussion of other marketing decision areas. Two additional areas – customer support service and marketing research – are provided though it is possible others exist. (Length: 1 page or less each)

Customer Support Services

1. Brief Summary of Current Customer Support Services Decisions

  • types offered:
    • e.g. call center, online, text, service desk, walk-up, on-site
  • customers being serviced:
    • e.g., current customers, potential customers, distributor network
  • service delivery method:
    • e.g., internally managed, contracted, partnership arrangement

2. Identify Planned Changes

  • Summarize changes
  • Justify changes:
    • Due to results
    • Due to research
    • Due to competition
    • Other

3. Describe Planned Changes

  • Objectives
    • e.g., availability, response time, satisfaction level
  • Types offered
  • Customers being serviced
  • Service delivery method
  • Spending and timetables
Marketing Research

1. Brief Summary of Current Marketing Research Efforts

  • Projects
    • e.g., completed, in process, under consideration
  • Research responsibility
    • e.g., internally managed, contracted, partnership arrangement

2. Identify Planned Changes

  • Summarize changes
  • Justify changes:
    • Due to results
    • Due to research
    • Due to competition
    • Other

3. Describe Planned Changes

  • Objectives
    • e.g., customer analysis, market analysis, competitor analysis, exploratory
  • Projects
  • Service responsibility
  • Spending and timetables

Citation

Tactical Decisions: Additional Considerations   (2022).   From How to Write a Marketing Plan Tutorial. KnowThis.com.   Retrieved   August 11, 2022  from   https://www.knowthis.com/how-to-write-a-marketing-plan/tactical-decisions-additional-considerations/?amp=1
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