(Note: Coverage of these items may not be applicable for all Marketing Plans.)
In this section, include a discussion of other marketing decision areas. Two additional areas – customer support service and marketing research – are provided though it is possible others exist. (Length: 1 page or less each)
Customer Support Services
1. Brief Summary of Current Customer Support Services Decisions
- types offered:
- e.g. call center, online, text, service desk, walk-up, on-site
- customers being serviced:
- e.g., current customers, potential customers, distributor network
- service delivery method:
- e.g., internally managed, contracted, partnership arrangement
2. Identify Planned Changes
- Summarize changes
- Justify changes:
- Due to results
- Due to research
- Due to competition
- Other
3. Describe Planned Changes
- Objectives
- e.g., availability, response time, satisfaction level
- Types offered
- Customers being serviced
- Service delivery method
- Spending and timetables
Marketing Research
1. Brief Summary of Current Marketing Research Efforts
- Projects
- e.g., completed, in process, under consideration
- Research responsibility
- e.g., internally managed, contracted, partnership arrangement
2. Identify Planned Changes
- Summarize changes
- Justify changes:
- Due to results
- Due to research
- Due to competition
- Other
3. Describe Planned Changes
- Objectives
- e.g., customer analysis, market analysis, competitor analysis, exploratory
- Projects
- Service responsibility
- Spending and timetables
