Principles of Marketing's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

Each tutorial allows visitors to to provide comments.  We encourage you to do so.  In this way we can continue to build these tutorials into the best available on the Internet.

To access our tutorials,click on one of the Principles of Marketing topics listed below.  Specific information in our tutorials can also be found through the Marketing Tutorials search page. has served as a leading Internet resource since 1998. As with the rest of, our Marketing Insights area is designed to be a quality resource for anyone in marketing and marketing-related fields. In our Insights area site visitors will experience a variety of helpful resources that are continually updated.

To access our Insights, click on one of the topics listed below.  Specific information in our Insights can also be found through the Marketing Insights search page.

This section focuses on issues for anyone whose job involves some element of marketing. Here professionals will find ideas for improving their marketing effort, insights into trends affecting marketing, helpful resources for handling marketing tasks and much more.

In this area we examine key trends and developments that are impacting marketing.  Coverage includes wide-range of issues such as examination of new and evolving approaches for research markets, reaching customers, identifying product needs and much more.

In this area we offer insights into resources that can help marketers carry out important tasks.  While many important resources marketers use can be quite expensive, we will make a strong effort to identify affordable resources that offer great value at low or no cost.

This section offers ideas and resources to help those who teach marketing. Here educators will find lecture and presentation materials, ideas for marketing assignments, assessment resources and much more.

In this area, we offer ideas for educators who teach marketing concepts.  Information presented in this section is drawn from several sources including current industry news, resouces highlighting best-practice in teaching and other ideas.  The information presented can be helpful for enhancing lectures, stimulating discussion and creating course accessments.

This section is specifically tailored to addressing the needs of marketing students. Here students will find insightful articles focusing on key topics, ideas for research assignments, helpful resources for improving class performance and much more.

In this area we provide students with information that offers real-world examples of marketing's impact.  The information presented here can be quite useful in understanding how marketing concepts are utilized.

This area we offers marketing students materials to help with course assignments.  Information includes ideas for courses papers, ways to improve class presentations, techniques to aid group projects and much more.

In this area we offer information for anyone interested in a career in marketing.  In particular, we look at the skills and education needed for various marketing jobs, trends in hiring, resources for those looking for marketing jobs and much more. offers high-quality marketing content that can be purchased at a very affordable price.  Content includes:

KnowThis Marketing Basics 2nd Edition



KnowThis: Marketing Basics, 2nd Edition offers detailed coverage of essential marketing concepts and is produced as a direct response to many inquires from visitors to the website This book is written by a marketing professor and covers much of the same ground as found in much more expensive books. But it also provides insight not found in other publications and thus holds its own as a unique offering and not simply a remaking of other books.

With a retail price of only $30 for our paperback version, KnowThis: Marketing Basics, 2nd Edition is an exceptional value! (For a limited time save 20% off the list price when ordered through our online store. Click for details.)

We are able to maintain affordable pricing by using printing strategies and methods that reduce overall printing costs and inventory carrying costs. But be assured this book does not sacrifice quality.

Whether this book is used in the classroom to help students learn basic concepts or used outside the classroom to assist in professional marketing activities, readers will find the material to be comprehensive, relevant, and written in a way that is intended to bridge the gap that often exists between business practice and academic textbooks.



KnowThis: Marketing Basics
Formats: Paperback - 6.69" x 9.61"; Digital eBook format
Publisher: KnowThis Media
Copyright: 2012
Print Page Length: 420
Price: $30 for paperback, $9.99 for ebook



General information for was first established in 1998.  Below are examples of the early development of the site. offers a number of useful resources for marketing.  Including:

In 2004 began building a database of Marketing Stories drawn from magazines, newspapers, news sites, blogs and other Internet websites. To date over 4,500 stories have been compiled with more added each week. Stories cover a wide-range of marketing topics and are categorized by topics found within our Principles of Marketing Tutorials.

Stories found within the Marketing Stories Archive contain links to the original story and in many cases (but not all) are still freely accessible. For stories that are no longer accessible we offer advice for accessing these on this page.

To find a story we offer two methods:

  1. Click on one of the Marketing Stories topics listed below.
  2. Visit the Search the Marketing Stories Archive page to search our archives.

In this area we have compiled lists and links to selected resources dealing with marketing groups, publications and research sites.  To access a list, click on a link below.