How to Write a Code of Ethics for Business (Inc. Magazine)
Business ethics is much discussed in the business press and within the academic arena, but few firms outside of the largest companies bother to write a formal Code of Ethics statement for their employees. Considering the potential loss of trust from customers, not to mention possible legal ramifications, that may result from a perceived violation of expected ethical standards, it is probably wise for companies of all sizes to produce a business ethics statement. While a Code of Ethics applies to all within an organization, it is particularly important for marketing personnel as they are the ones most connected to customers, suppliers, channel partners, the media, and other influential stakeholders.
For anyone looking to add an ethics statement, take a look at this story. The author provides very good ideas for developing a stated ethics policy. It also provides links to samples of ethics statements.
A code of ethics is a collection of principles and practices that a business believes in and aims to live by. A code of business ethics usually doesn't stand alone, it works in conjunction with a company's mission statement and more specific policies about conduct to give employees, partners, vendors, and outsiders an idea of what the company stands for and how it's members should conduct themselves.
What are the key issues that should be addressed within a Code of Ethics statement that are most specific to the marketing side of an organization?
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