Private Label Growing Rapidly (BrandWeek)

We just posted a story discussing Amazon's private label push and this story gives even more support to the growing penetration of private labels in retail outlets.  Additionally, this story has several good statistics on the subject.

Private labels have seen significant growth in categories like shortening and oil, tomato products and ice cream/sherbet between the years 2006-2009.

In what categories are private label products likely to lag due to the existence of strong brands?

Cite: Christ, Paul (2009). Private Label Product Growth. From Trends and Developments. KnowThis.com. Retrieved April 21, 2018 from https://www.knowthis.com/insights/marketing-professionals/trends-developments/1714-private-label-product-growth