History of Amazon.comFast Company offers an extremely compelling story examining where online retailer Amazon.com came from, where they are now and where they are heading. 

The story has lots of marketing angles including coverage of product development, customer management, distribution strategy and much more. 

A worthwhile read no matter what industry you are in.

 

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Cite: Christ, Paul (2013). The Past, Present and Future of Amazon.com. From Trends and Developments. KnowThis.com. Retrieved April 21, 2018 from https://www.knowthis.com/insights/marketing-professionals/trends-developments/1808-the-past-present-and-future-of-amazon-com