Marketing to TeachersWith the back-to-school season in full swing throughout the U.S., it is fascinating to see the methods marketers employ to help spread their brand.  This WSJ story is a terrific read for demonstrating the extent companies will go to in order to get their products in front of teachers, parents and kids. 

From sponsoring teacher-friendly websites, to free products and giveaways, consumer products firms are using many methods to get their products in the classroom.

Image by Wootang01

Cite: Christ, Paul (2013). How Teachers Help Marketers Push a Brand. From Trends and Developments. KnowThis.com. Retrieved April 21, 2018 from https://www.knowthis.com/insights/marketing-professionals/trends-developments/1811-how-teachers-help-marketers-push-a-brand