Internet Marketing Tutorial

Internet Marketing

Note: This is an evolving tutorial with more to be added. It seems that everyone wants to be on the Internet. And for good reason. It is safe to say it is the most important new method for conducting business in the last 50 years if not longer. Unfortunately, many marketers jumped in with little …

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SEM: Accessible URLs

As we saw in our discussion of Site Navigation, it is vital that web marketers create a site structure that easily allows search engines to negotiate through the site in order to locate content.? This means creating an internal linking structure that enables search engines to locate all important pages. As we’ve discussed, search engines …

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SEM: Site Navigation

Long before a search engine can ever understand whether a webpage will satisfy a user’s search inquiry, the search engine must be in a position to locate the content.? As we discussed, search engines use robot software to scour the Internet looking for websites.? As we alluded to in an early section of the tutorial, …

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SEM: How to Find Keywords

In this part of our discussion of Search Engine Marketing we explore ways to locate the right keywords to attract search traffic including the use of several online tools and other useful techniques. In the first two sections, we stressed that using keywords within a webpage title, page headings and page content are important for …

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SEM: Page Content

In this part of our on-going series on the Fundamentals of Search Engine Marketing we cover text content, page heading, and keyword usage and see why these are important when developing a website that is receptive to search engine indexing. As we saw in the first article in our Fundamentals of Search Engine Marketing series, …

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SEM: Importance of Page Title

Nearly all experts in search engine marketing agree the most important element of an individual webpage is the title given to the page.? This is the information that appears at the very top of the browser window when a webpage loads and within the underlying code (e.g., HTML code) that is enclosed in the element.? …

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Importance of Internet Strategy: Part 3

Takes Prospects Right to the Sale No other form of communication comes close to turning exposure to promotion into immediate customer action as the Internet, which allows customers to make purchases immediately after experiencing a promotion. Prior to the Internet, the most productive call-to-action was through television informercials that encourage viewers to call toll-free phone …

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Search Engine Marketing

For millions of people around the world, search engines have become the central doorway to all the Internet has to offer. In this role search engines have become extremely influential and powerful in their ability to funnel traffic to websites. However, many marketers remain unenlightened with regard to the power search engines possess in generating …

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