Announcing New Search Features for Marketing Stories and Marketing Blog
We are happy to announce that two new search features have been added to KnowThis.com. The first feature, called Search the Marketing Stories Archive, allows site visitors to search our vast and growing collection of over 4,500 Marketing Stories dating back to 2004. For each story, the archive contains the title, source and link to the original story (note: not all links may still be active). In most cases, the information also contains a brief annotation connecting a story to a marketing topic.
Both search features allow for Boolean searches. Additionally, results are presented in reverse date order, with the most recent additions to an archive appearing first.
We believe both search options will prove quite useful for market researchers, educators, students, journalists and others looking for past marketing information.
Our overall site search, handled by Google, remains for searching other areas of KnowThis.com, such as our Principles of Marketing Tutorials.
New Look to KnowThis.com
Today we are happy to introduce our new-look website. After much work, KnowThis.com has undergone significant upgrades, which we hope will make the site easier to use with much faster access. The upgrading took most of the summer since the transition required us to revamp a number of sections of the site. For tablet users, one of the goals of the upgrade was to make the site display properly. We have hopefully accomplished that.
Another benefit of the upgrade is that we will now be able to return to offering more in-depth coverage of Marketing Stories. In early 2013, we had discontinued posting comments related to current marketing stories for several reasons including time constraints in creating the posts and issues with formatting. We believe the new software running our site will help address these issues.
One downside of our upgrade is that most of our webpage addresses have changed. While this is not something that should affect how visitors’ access the site, it does affect the numbers that appear on our social media buttons, which are linked to a specific page location. Essentially, all of our social media numbers for individual pages will now be reset to 0. Considering some of our pages had hundreds of positive mentions, this loss is disappointing. However, we are confident these numbers will rise again.
Aside from the issue with the social media counts, we believe the new look will provide a more enjoyable experience for our visitors. As always, any suggestions are welcomed.
Image by Enokson
Citation Feature Added to KnowThis.com
Over the years, KnowThis.com has become a well-regarded reference site for students, teachers and business professionals. For instance, KnowThis.com is widely used by students who reference the site as part of research assignments and other class projects. KnowThis.com also is referenced by a large number of business textbooks and trade publications as evidenced from results from a Google Book search.
Recently we have received numerous requests asking how to cite material found on our site. While we have always provided a page describing how this can be done, today we make it even easier to reference material found on KnowThis.com.
Today we introduce our new Citation feature. This feature offers information that can be easily adapted to common citation formats including APA and MLA. Visitors will find the Citation on the right side of most content pages where it can simply be copied and pasted for use in a citation report.
Latest Marketing Stories
- Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff (why retailers need to add non-product benefits) Harvard Business Review
- Retail’s Newest Bad Word: Walmart Drops ‘Stores’ From Its Formal Name (name change reflects growth of online ordering) Washington Post
- 5 Trends for 2018 (marketing and business issues worth watching) Trendwatching
- Making It Personal for Every Customer (insights into customer personalization) CRM Magazine
- The Future Of Retail In The Age Of Amazon (competing against a retail giant) Fast Company
KnowThis: Marketing Basics Book
$30 for Print (420 pages)
$9.99 for eBook
KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.
For more information including taking a look inside, Click Here.