KnowThis.com Blog

When KnowThis.com first launched in 1998 it was, at its core, a directory site.  During these early days of the Internet directory websites were quite common.  Made popular by Yahoo, directory sites contained a collection of links to other sites that, in most cases, were located, critically reviewed, and categorized by someone who had expertise in evaluating such sites.  Directory sites were popular with Internet novices, who at that point in time represented quite a large percentage of Internet users.  Since most novice users were stepping into unfamiliar territory and did not understand how to effectively search the web, directory sites were among the most visited sites during the 1990s.

Of course, this was before the introduction of intelligent search engines that scour the web for information using software robots instead of humans.  But back in the 1990s, humans did most of the heavy lifting when it came to locating information.  This included KnowThis.com, which was specifically created for the purpose of offering links to marketing sites.  As we mention on our About page:  “In November of 1997 a conversation between a university marketing professor and a university business librarian brought to light the lack of a centralized Internet resource dedicated to the field of marketing.  This conversation was the starting point for building an online directory of marketing resources.”

We accomplished this by developing a site with hundreds of categorized links (see our Site History page for images).  This was our bread-and-butter from 1998 until 2004 when we expanded into new areas such as offering tutorials, marketing stories and blog postings. Unfortunately, we have been so busy with these other areas that our Weblinks Collection has been neglected for much longer than we would like to admit (think years).  So today, we are pleased to announce that our Weblinks Collection has once again been updated.  We have trimmed a large number of dead links while fixing those that were giving errors but are still alive.  As of today our Weblinks Collection contains over 800 links.  Over the next few weeks we expect to enhance the Weblinks Collection as we have stored a large number of quality sites that are not currently included.

To go along with the Weblinks Collection update, we have also updated our unique search function enabling users to only search those sites found in our special Weblinks Collection.  In this way, a search is targeted to sites that, for the most part, are marketing specific or at least have a decent chance of offering marketing information.

Today we have expanded our Blog postings with the addition of In-Depth Postings, which cover a marketing topic in greater detail.  The first posting "Classic Marketing Mistakes That May Never Go Away" explores common problems that continually surface, even in the best marketing organizations.

The In-Depth Postings will appear from time to time.

Since we started our new approach to offering Marketing Stories we have received nice feedback from marketing professionals, teachers and students.  One of the recommendations offered by several site visitors regarding the Marketing Stories we post in the Blog is that we should post each story individually rather than lumping several stories into a single posting which is our current approach.  

Another advantage we see for listing these individually is that this approach could help generate comments for a specific posting rather than trying to respond to a single story that is contained within a posting having several stories.

So beginning today we’ll move to single topic blog postings.  In most cases this means postings are for individual Marketing Stories but we may also have more than one story included if these cover the same topic.  We realize the downside is that a few more RSS feeds will show up but from all accounts the benefits should outweigh these extra postings.

Also, please be aware that we post more stories to the Marketing Stories area than we highlight in the Blog.  So while we may only get to 6-10 stories a week in the Blog, more are sure to be posted.

As always, any suggestions you may have for improving KnowThis.com are welcomed.

KnowThis: Marketing Basics Book

ONLY
$30 for Print
(420 pages)
or
$9.99 for eBook

120px2ndeKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.

For more information including taking a look inside, Click Here.