paul christPaul Christ (pronounced with soft "i") holds a Ph.D. (marketing concentration) from Drexel University. He is a Professor of Marketing and MBA Program Director (AACSB accredited) at West Chester University, the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region  In addition to his administrative duties, Paul also teaches MBA-level courses titled Marketing Management and Business Research and Data Analysis.

Paul is the author of the book KnowThis: Marketing Basics, 2nd Edition and has written and presented on marketing and technology topics in numerous academic publications, conferences and other public forums and has spoken throughout the world on the topic of marketing and Internet business. Paul is editor of KnowThis.com, one of the Internet's leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and also served in a management position for a successful startup in the consumer electronics industry. Additionally, he has been a consultant to many marketing and technology companies, including startup Internet-based firms.