KnowThis Marketing Basics 3rd Edition

Educator Review Copy welcomes educators to consider using our KnowThis: Marketing Basics book. However, we currently limit examination copies to the following: Must be an educator at a U.S. college or university (we currently do not provide examination copies outside the U.S.). Must be identifiable through a college or university website (e.g., online catalog, department webpage). Must …

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Marketing Book

$30 for Print (336 pages)$9.99 for eBook KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis: Marketing …

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About the Book

In 1998, was launched as one of the first internet websites to address the specific needs of those involved in marketing and related fields.  A key part of is the Principles of Marketing tutorial series, which offers a detailed look at marketing concepts.  This series brought a great deal of positive comments and …

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Target Audience

KnowThis: Marketing Basics, 3rd edition was written with several audiences in mind including: The Marketing Novice – This book is ideal for anyone who is new to marketing, as it covers all essential marketing areas.  By spending time with this book, the Marketing Novice will quickly gain the foundation needed to appreciate what marketers do …

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Inside the Book

If you are interested in learning more about KnowThis: Marketing Basics, 3rd Edition you can see Table of Contents, Index and samples of inside chapter pages at this link: Look Inside Option

How to Order

KnowThis: Marketing Basics, 3rd Edition is available through and is priced at (US) $30.00 for paperback (ISBN: 978-0982072233) and (US) $9.99 for the eBook (ISBN: 978-0982072244).

About the Author

Paul Christ (pronounced with soft “i”) holds a Ph.D. (marketing concentration) from Drexel University.  He is Professor Emeritus of Marketing at West Chester University (AACSB accredited), the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. During 28 years of teaching Paul taught MBA-level …

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Information for Educators

KnowThis: Marketing Basics, 3rd edition is ideal as a textbook for an entry-level marketing course or as a supplemental reference for a more advanced class.  This book covers the same ground as far more expense textbooks, while also offering new information not covered in other books.  Additionally: This book takes a contemporary view of marketing …

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Information for Bookstores

How to Order College and university bookstores located in the United States have the following options for purchasing (bookstores located in Canada and other countries should contact us for ordering and returns information): Option #1: Purchase Using Credit Card through Amazon About This Option: Purchases can be made through Amazon, the leading online bookseller. Pricing: …

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