KnowThis Marketing Basics 3rd Edition

Educator Review Copy

KnowThis.com welcomes educators to consider using our KnowThis: Marketing Basics book. However, we currently limit examination copies to the following: Must be an educator at a U.S. college or university (we currently do not provide examination copies outside the U.S.). Must be identifiable through a college or university website (e.g., online catalog, department webpage). Must …

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Marketing Book

$30 for Print (336 pages)$9.99 for eBook KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. KnowThis: Marketing …

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About the Book

In 1998, KnowThis.com was launched as one of the first internet websites to address the specific needs of those involved in marketing and related fields.  A key part of KnowThis.com is the Principles of Marketing tutorial series, which offers a detailed look at marketing concepts.  This series brought a great deal of positive comments and …

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Target Audience

KnowThis: Marketing Basics, 3rd edition was written with several audiences in mind including: The Marketing Novice – This book is ideal for anyone who is new to marketing, as it covers all essential marketing areas.  By spending time with this book, the Marketing Novice will quickly gain the foundation needed to appreciate what marketers do …

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About the Author

Paul Christ (pronounced with soft “i”) holds a Ph.D. (marketing concentration) from Drexel University.  He is Professor Emeritus of Marketing at West Chester University (AACSB accredited), the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. During 28 years of teaching Paul taught MBA-level …

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