About the Author

Paul Christ (pronounced with soft “i”) holds a Ph.D. (marketing concentration) from Drexel University.  He is Professor Emeritus of Marketing at West Chester University (AACSB accredited), the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region.

During 28 years of teaching Paul taught MBA-level courses titled Marketing Management, Marketing and Technology, and Business Research and Data Analysis.  In addition to teaching, Paul held several administrative positions including serving as the university’s MBA Program Director for 14 years.  Also, in 1999 he was responsible for developing one of the first E-Commerce focused MBA programs in the world.

Paul has written and presented on marketing and technology topics in numerous academic publications, conferences and other public forums and has spoken throughout the world on the topic of marketing and Internet business.  Paul is editor of KnowThis.com, a leading marketing information site.

In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry.  Additionally, he is currently a consultant to  marketing and technology companies.