KnowThis: Marketing Basics, 4th edition is ideal as a textbook for an entry-level marketing course or as a supplemental reference for a more advanced class. This book covers the same ground as far more expense textbooks, while also offering new information not covered in other books. Additionally:
- This book takes a contemporary view of marketing including covering numerous new developments and how these affect marketing. For instance, coverage includes such topics as the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, and much, much more.
- Slide Presentations, End-of-Chapter Discussion Questions and Activities, and Test Bank are available for qualified instructors who adopt the book.
- Also, to help apply what is learned, KnowThis.com offer highly affordable Marketing Mini-Cases. These cases are excellent for homework assignments, testing, or as part of class discussion. Educators adopting our cases also have access to an Instructor’s Teaching Guide that offers insights into the issues discussed in the case. Additionally, each case offers an Issues to Consider section that poses questions and suggests assignments for students.
For information on obtaining an examination copy please click here.