Marketing Basics Book

Front Cover
Back Cover

$30 for Print (336 pages)
$9.99 for eBook

Title: KnowThis: Marketing Basics, 4th Edition
Formats: Paperback – 7″ x 10″; Digital – eBook
Publisher: KnowThis LLC
Copyright: 2021
Print Page Length: 336
Price: $30 for paperback (BUY), $9.99 for eBook (BUY)

About This Book

KnowThis: Marketing Basics, 4th Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on

KnowThis: Marketing Basics, 4th Edition is written by a marketing professor and covers much of the same ground as found in much more expensive books. But it also provides insight not found in other publications and thus holds its own as a unique offering and not simply a remaking of other books.

KnowThis: Marketing Basics, 4th Edition expands on the coverage offered in the third edition in several ways including:

  • The 4th edition provides a special focus on how the coronavirus pandemic impacted marketing decision making.
  • The 4th edition contains over 20% new material.
  • The 4th edition updates or rewrites nearly 30% of material found in the previous edition.
  • The 4th edition presents over 60% new or completely updated references and insightful comments.

With a retail price of only $30 for the paperback version and $9.99 for the eBook version, KnowThis: Marketing Basics, 4th Edition is an exceptional value!

We are able to maintain affordable pricing by using printing strategies and methods that reduce overall printing costs and inventory carrying costs. But be assured this book does not sacrifice quality.

Whether this book is used in the classroom to help students learn basic concepts or used outside the classroom to assist in professional marketing activities, readers will find the material to be comprehensive, relevant, and written in a way that is intended to bridge the gap that often exists between business practice and academic textbooks.

Target Audience

KnowThis: Marketing Basics, 4th edition was written with several audiences in mind including:

  • The Marketing Novice – This book is ideal for anyone who is new to marketing, as it covers all essential marketing areas. By spending time with this book, the Marketing Novice will quickly gain the foundation needed to appreciate what marketers do and understand the full scope of marketing decision making. For some, reading this book may also offer insight into career options in the marketing field.
  • The Marketing Professional – Experienced marketers will also find this book useful. Often, seasoned marketers tend to focus on just a few areas of marketing as part of their day-to-day activities. This book may serve as a good refresher for areas of marketing for which they have not recently spent much time.
  • The Marketing Educator – Teachers of marketing now have an alternative to high-priced marketing textbooks. This book offers nearly all of the same coverage found in expensive textbooks at a fraction of the price.

Additionally, most of what is covered applies to all types of businesses including those whose objective is to make money (i.e., for-profit businesses) as well as those not driven by a profit-making motive (i.e., not-for-profit organizations).

Inside the Book

If you are interested in learning moreabout KnowThis: Marketing Basics, 4th Edition you can see Table of Contents, Index and samples of inside chapterpages at this link: Look Inside Option

Chapter Information

For information on the contents of each chapter, click on the links below.

About the Author

Paul Christ (pronounced with soft “i”) holds a Ph.D. (marketing concentration) from Drexel University. He is Professor Emeritus of Marketing at West Chester University (AACSB accredited), the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region.

During 28 years of teaching Paul taught MBA-level courses titled Marketing Management, Marketing and Technology, and Business Research and Data Analysis. In addition to teaching, Paul held several administrative positions including serving as the university’s MBA Program Director for 14 years. Also, in 1999 he was responsible for developing one of the first E-Commerce focused MBA programs in the world.

Paul has written and presented on marketing and technology topics in numerous academic publications, conferences and other public forums and has spoken throughout the world on the topic of marketing and Internet business. Paul is editor of, a leading marketing information site.

In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he is currently a consultant to marketing and technology companies.

Information for Educators

KnowThis: Marketing Basics, 4th edition is ideal as a textbook for an entry-level marketing course or as a supplemental reference for a more advanced class. This book covers the same ground as far more expense textbooks, while also offering new information not covered in other books. Additionally:

  • This book takes a contemporary view of marketing including covering numerous new developments and how these affect marketing. For instance, coverage includes such topics as the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, and much, much more.
  • Slide Presentations, End-of-Chapter Discussion Questions and Activities, and Test Bank are available for qualified instructors who adopt the book.
  • Also, to help apply what is learned, we also offer our highly affordable KnowThis: Marketing Case Studies book. These cases are excellent for homework assignments, testing, or as part of class discussion. Educators adopting our case book also have access to an Instructor’s Teaching Guide that offers insights into the issues discussed in each case. Additionally, each case presents an Issues to Consider section that poses questions and suggests assignments for students.

(Educators: For more information including how to obtain an evaluation copy of KnowThis: Marketing Basics, 4th Edition see this page.)

How to Order

KnowThis: Marketing Basics, 4th Edition is available through and is priced at (US) $30.00 for paperback (ISBN: 978-0982072257) and (US) $9.99 for the eBook (ISBN: 978-0-982072264).

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