Chapter Summary:

In this section we examine 10 reasons why marketers must make the Connected Customer a vital part of their overall marketing strategy.  Much of this has been covered elsewhere in this book, but these issues hold such importance for marketer that these should not be underestimated and, consequently, warrant additional emphasis.

Links to Cited References:

  1. "Number of Apps Available in Leading App Stores as of March 2017." Statista



KnowThis: Marketing Basics Book


$30 for Print
(322 pages)

KTMB3 Front Book Cover 120x171KnowThis: Marketing Basics, 3rd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on

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