Appendix: Marketing to the Connected Customer

Chapter Summary:

In this section we examine 10 reasons why marketers must make the Connected Customer a vital part of their overall marketing strategy.  Much of this has been covered elsewhere in this book, but these issues hold such importance for marketer that these should not be underestimated and, consequently, warrant additional emphasis.

Links to Cited References:

  1. “Number of Apps Available in Leading App Stores as of March 2017.” Statistahttps://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores
Chapter 20: Marketing Planning and Strategy