Appendix: Marketing to the Connected Customer

Chapter Summary:

In this section we examine 10 reasons why marketers must make the Connected Customer a vital part of their overall marketing strategy.  Much of this has been covered elsewhere in the book, but these issues holds such importance for marketing that it should not be underestimated and, consequently, warrants additional emphasis

Links to Cited References:

(note: Some links may no longer be active, if this is the case check Accessing Marketing Stories for hints on accessing.)

  1. Newark-French, C., “Mobile Apps Put the Web in Their Rear-view Mirror,”, June 20, 2011.
  2. “App Store Metrics,” 148Apps.biz
  3. Segal, D., “The Dirty Little Secrets of Search,” New York Times, February 12, 2011.
Chapter 1: What is Marketing?