Click on links below to see listed resources:
Managing External Factors Links
Operating a Marketing Business Links
Marketing Planning and Strategy Links
How to Write a Marketing Plan Links
Preparing a Market Study Links
Global Marketing Links
Managing External Forces Resources
This site produced by a large US law firm, offers a regularly updated newsletter that follows legal issues related to advertising and marketing. Articles go back several years and are divided into such categories Legislation, International, Regulators and several others.
- Cyberspace Law Committee
Site of an American Bar Association Section of Business Law committee focused on Internet issues.
Major legal portal covering a wide range of topics with some coverage though may have to hunt around a little to find marketing issues.
- Frequently Asked Advertising Questions
The US Federal Trade Commission provides responses to a long list of advertising questions.
The website of a publisher of self-help law books has several areas dealing with Internet, e-commerce law and privacy though users will need to hunt to locate.
- Technology and Marketing Law Blog
Written mostly by Eric Goldman, a professor at Santa Clara University School of Law, this blog offers very good and often in-depth coverage of legal issues affecting the Internet and intellectual property. The blog is regularly updated and topics include copyright, search engines, domain names, privacy and many more.
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Operating a Marketing Business Resources
Fully stocked site with good resources for the small business owner that includes a good glossary of business terms.
- American Express – Open Forum
This site features articles and other resources that cover many basic business areas. Can select articles by topic area, industry (though limited) or age of business.
- Business Owner's Toolkit
Offers fairly in-depth readings and other resources for starting a business.
- Edward Lowe Foundation
Detailed site with articles, advice and assistance for all area of running a small business.
Excellent, highly involved site with a wealth of resources for both starting and running a small business.
Excellent resource that includes over 100,000 examples of forms and contracts often broken down by state. Also, contains many other resources including audio recordings and FAQ areas that explain legal issues.
- Small Business School
This link will take you to the website for a popular US public television program that focuses on starting and running a small business. There is some good material here including how-to information and case studies, however, you will need to take your time locating good free stuff.
- Starting and Managing a Business
Indispensable U.S. Federal Government site for small business operators looking to start are needing advice running a business.
- U.S. Government – Securities and Exchange Commission
Information covers stocks, bonds and other security issues of interest to entrepreneurs.
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Marketing Planning and Strategy Resources
- Harvard Busines School – Working Knowledge
Business strategy site from Harvard Business School that includes a special section on marketing.
- INSEAD Knowledge
This B-school site has several categories (themes), including one devoted to marketing, that offer articles, case studies, working papers and other materials including one devoted to marketing. However, some of this material is available only in abstract form and all materials require registration (free) to view.
- [email protected]
Leading business school publishes a bi-weekly online magazine that often includes articles on marketing strategy. May need to register (free) to access good stuff.
- Law Marketing
The website FindLaw.com offers marketing strategies and ideas aimed at lawyers and law offices.
- Strategy + Business
This online site for a print publication produced by consulting firm Booz Allen Hamilton provides access (registration required) to articles on marketing strategy. While site contains a search feature, finding articles may be a little time consuming due to lack of drill down menu items.
- The McKinsey Insights
Offers good articles examining the feasibility of various issues faced by businesses.
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How to Write a Marketing Plan Resources
- HowStuffWorks Tutorial
If you are looking for another site offering a plan tutorial try this one. While not as in-depth as the one offered on KnowThis.com, it does provide good basic coverage.
- Sample Marketing Plans
While the company offering this site is primarily in the business of selling its planning software they do offer several marketing plan examples that may prove useful.
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Preparing a Market Study Resources
AT&T offers a full-featured searchable site for locating businesses that includes: finding corporate toll-free telephone numbers, yellow and white pages listings, a reverse lookup where the service displays the person or organization associated with an entered phone number, and links to international phone directories.
- CI Resources
The trade group Society of Competitive Intelligence Professionals offers a few accessible resources for learning about CI such as answers to basic questions about CI and job information though access to most publications is limited to members.
- Economic Research Service
Part of the U.S. Department of Agriculture, visitors will find a surprisingly robust site with free access to many reports primarily in the agriculture and food industries.
- EDGAR Database
The Electronic Data Gathering, Analysis, and Retrieval system is operated by the Securities and Exchange Commission and tracks reports submitted to the SEC by publicly traded companies.
- Forbes Lists
Rankings and lists provided by Forbes Magazine including 2000 largest firms, top small companies, top places for business to locate and many more.
- Fortune 500 and Other Lists
Fortune Magazine's well-known listing can be viewed in several ways include alphabetically, by industry, by various performance measures or using a customized approach. Fortune also makes available other lists including a Global 500 listing.
- How to Conduct and Prepare a Competitive Analysis
From the Lowe Foundation, this site offers a well written, check-list type article on how to do competitive analysis.
- Inc. 5000
Top 5000 growth companies as ranked by Inc. Magazine.
Provides information on over 600,000 mostly B-to-B U.S. manufacturers, wholesaler, and business services. Searchable by product type, company name or brand name. But be aware that coverage is limited with many companies, and especially brand names, not represented here.
- IndustryWeek 1000
This industry magazine offers a global listing of top manufacturing firms and top 1000 manufacturing firms. They also offer rankings for top 500 U.S. manufacturers.
International company/product database that claims listing and financial information for over 4 million companies in more than 70 countries. However, to use this effectively searchers will need to access the Advance Search feature, which requires a subscription.
- PMLive – Pharmaceutical Marketing
U.K. magazine site that offers regularly updated articles dealing with pharmaceutical marketing and advertising issues.
Provides an easy to use directory for locating businesses including nice feature that allows for searching within a certain distance from any point.
Better known as Thomas Register, the leading directory of American manufacturers whose green books are found in many libraries, this site allows users to locate company information for hundreds of thousands of companies in over 65,000 categories. While results are somewhat limited, often only the company name and address, the scope of included companies is impressive. Also, Thomas provides information on international suppliers from 26 countries through its Solusource search engine.
Convenient search form allows for world-wide search of domains names.
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Global Marketing Resources
- Business USA Exporting
This U.S. Federal government site offers several resources for companies interested in exporting including offering insights, rules, FAQs and other information to help companies interested in international trade.
- CIBER – Centers for International Business Education and Research
A portal of that links resources from thirty universities located throughout the U.S. The site's mission is to “increase and promote the nation's capacity for international understanding and competitiveness.” Offers links and articles for global business. However, not all locations have web access and some have not been recently updated.
While this site is basically a directory of directories for finding mostly company financial information its real strength is in its international reach. However, it likely requires a registration fee to access.
- EuroPages – European Business Directory
Searchable directory of over 2 million European businesses.
- Executive Planet
Interesting site that provides insight on cultural issues to consider when doing business in other countries. Coverage includes discussion of how to make deals, business dress, public behavior and many more tips.
Well stocked source of information for international business that includes a Reference Desks section offering country data, market potential indicators, glossary and much more. Produced by the International Business Center at Michigan State University.
- Marketing & International Business Links
Extensive listing of links covering many issues related to international business.
Collection of links to statistical information from around the world. Can be searched by country, region and topic or industry.
Subscription service which provides statistics on global cargo movement.
From the folks at Thomas Register, this is site searchable listing of thousands of suppliers in 11,000 product categories.
- The Journal of Commerce Online
Long a provider of international trade news in print format, the JOC is now available online with extensive resources including sections dedicated to international trade leads, logistics, maritime issues, insurance and links to manufacturers, service firms, trade associations and government agencies dealing with international trade. Some sections of the site are limited to subscribers.
- Trade Data Online
Canadian site that allows users to build country specific market reports and graphs showing imports and exports for Canada and the U.S. that can be examined by product category.
- U.S. Bureau of Labor Statistics – Statistics Links
Contains links to a number of International government agencies that provide country statistics.
- U.S. Commercial Services
Matchmaking service run by U.S. Commerce Department is designed to bring U.S. suppliers together with international buyers. Offers email notification of sales leads, access to international buyers contact information and posting of company profile. Requires registration fee.
- U.S. Export.gov
Central portal with many excellent resources including a basic guide to exporting, trade statistics and much more. This site also contains a list of links to country information including market studies, extensive product and industry reports, trade agreement information and many other resources.
- World Chambers Network
Provided by a consortium of world-wide Chambers of Commerce this site includes a searchable directory of members, trade resources and other services.
- WWW Virtual Library: International Affairs Resources
This general international site from the WWW Virtual Library offers a useful page on international business including an academic research section and links to other general international business help.
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