Having products available when customers want to make purchases may seem like a relatively straightforward process. All a seller needs to do is make sure there is product (i.e., inventory) in their possession and ready for the customer to purchase. Unfortunately, being prepared for customer purchasing is not always easy.

Having the right product available when the customer is ready to buy requires a highly coordinated effort involving order entry and processing systems, forecasting techniques, customer knowledge, strong channel relationships and efficiency at physically handling products.

Cite: Ordering and Inventory Management (2018). From Managing Product Movement Tutorial. KnowThis.com. Retrieved January 21, 2018 from https://www.knowthis.com/managing-product-movement/ordering-and-inventory-management