Physical Product Handling

An often overlooked area of inventory management involves the actions and skills needed to prepare a product to move from one point to another. Some products require special attention be given to ensure the product is not damaged during shipment. Such efforts must be carefully balanced against increased costs that arise (e.g., stronger packaging) in order to provide greater protection to products. Because of this, many marketers will accept the fact that some small level of damage to occur during the distribution process.

Channel Relationships
Product Storage