Selecting Media: Response Tracking

As we noted in the Advertising Tutorial, marketers are embracing new technologies that make it easier to track audience response to advertisements. Newer media developed using Internet technology offer effective methods for tracking audience response compared to traditional media. But Internet-media are not alone in providing response tracking. Other advertising outlets, such as advertising by mail and television infomercial programming, also provide useful measures of audience reaction.

Selecting Media: Advertising Cluttter
Creating an Advertising Message