Marketing Case Studies Information For Educators offers our own Marketing Case Studies. These cases are excellent for homework assignments, testing or as part of class discussion. Educators, who adopt a case, also have access to an Instructor’s Teaching Guide that offers insights into the issues discussed in the case. Additionally, each case offers an Issues to Consider section that poses questions and suggests assignments for students.

A free review copy is available at no cost to qualified faculty*. (The case book is available to students at a very affordable cost.) To be eligible to receive a free review copy, educators must:

  1. be requesting for use at an institution of higher education (e.g., university, community college) or a post-secondary preparatory college-level program, AND
  2. be identifiable through an educational website (e.g., online catalog, department webpage), AND
  3. provide a verification email containing a recognizable educational domain.

To receive a review copy please enter your information in the space below. Once completed, a confirmation email will be sent to the email address that you enter. Please make sure to respond to the confirmation email sent to your email address. Once you have responded to the confirmation email we will review your request. If approved, you will receive a review copy of the KnowThis: Marketing Case Studies book.

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