Marketing Case Studies

Marketing Case Studies

Marketing Case Studies KnowThis.com offers our own Marketing Case Studies book. Even though the 10 cases contained in this highly affordable book are presented in shorten format, each case still covers a wide-range of marketing issues. With a retail price of only $10 for the paperback version and $6 for the eBook version, KnowThis: Marketing …

Marketing Case Studies Read More »

Visionary Health Products

Summary:Allison Myers, marketing manager for a small company in the dietary supplements market, cannot understand why product sales are not expanding despite the launch of the company’s first television advertising campaign. As she convenes a meeting with her marketing staff, Allison wonders if the ad was a mistake and whether it would have been wiser …

Visionary Health Products Read More »

PA Document Systems

Summary:A manufacturer of affordably priced printing and document management equipment for large offices is introducing a new high-end product. However, some in the sales force have significant reservations about the new product and, in particular, the objectives management has set for selling it. Also, one of the top sales representatives wonders about the potential ramifications …

PA Document Systems Read More »

Users Speak

Summary:A social media startup focused on health care services is facing a crucial point as it tries to establish a niche in a market dominated by well-known competitors. Nearly two years after entering the market, the company’s founders are concerned. While the company has spent heavily on promotion, the number of users joining this new …

Users Speak Read More »

Four Falls Coffee Company

Summary:Facing slower than expected sales growth, a small premium gourmet coffee company has set a goal of doubling sales within three years. To achieve this goal, the company’s Product Manager believes a new marketing plan is needed. The Product Manager is open to making changes, though a limited budget will require a carefully planned and …

Four Falls Coffee Company Read More »

The Sleek Skier

Summary:A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two …

The Sleek Skier Read More »

California Playsets

Summary:Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this goal, he believes his company will need to engage in aggressive …

California Playsets Read More »

Snappy Snacks

Summary:Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales. Cost:$2.99 USD Content Type: Downloadable PDF file …

Snappy Snacks Read More »