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Marketing Planning and Strategy Stories

Listed below are Internet stories and news items associated with the Marketing Planning and Strategy topic area.

Why Walgreens Uses Interactive Maps Plus Analytics to Evaluate Store Locations (using technology to aid in geographic placement of stores) Fortune Posted: October 22, 2015
The Deals That Made Daily Fantasy Take Off (the marketing side of fantasy sports) Wall Street Journal Posted: October 17, 2015
The Reason You First Started Shopping at Amazon Is Disappearing (no longer viewed as low-priced leader) Time Posted: August 25, 2015
How Arby’s Came to Embrace Jon Stewart’s Jabs — And Even Create a Sandwich In His Honor (dealing with negative publicity) Washington Post Posted: August 8, 2015
The Apple Watch Has Drastically Lowered Sales Of This Product (example of innovation affecting traditional product) Time Posted: August 7, 2015
Building Buzz: How Comic-Con Turns Froth into Frenzy (marketing activity at popular yearly event) Knowledge @ Wharton Posted: July 29, 2015
The Other ‘Moneyball': Using Analytics to Sell Season Tickets (example of use of analytics in marketing) Knowledge @ Wharton Posted: July 24, 2015
Root Beer is the Next Big Thing in Craft Beer (assessing whether product is an emerging market or a fad) Fortune Posted: July 21, 2015
TV’s Detour: Waves of Disruption (example of how markets evolve) Re/code Posted: July 14, 2015
A Wake-Up Call For Luxury Brands That Haven’t Catered to Online Shoppers (reasons to be selling online) Washington Post Posted: July 10, 2015
Oh, to Be Young, Millennial, and So Wanted by Marketers (marketing issues with targeting an increasing powerful generation) New York Times Posted: June 21, 2015
Restoration Hardware is Betting That Americans Want Even More $7,000 Couches (example of a company changing targeting strategy) Washington Post Posted: June 16, 2015
The Now and Next for Predictive Analytics (analytics and marketing decision making) DM News Posted: June 8, 2015
For This Sports Drink Startup, Gatorade is the No. 1 Target (marketing strategy for competing against industry giants) Fortune Posted: June 4, 2015
It’s Time to Rethink Customer Lifetime Value (changing how to measure what customers offer) CRM Magazine Posted: June 1, 2015
There's a Cure for That... (the marketing dilemma when an illness is cured) Pharmaceutical Executive Posted: May 19, 2015
Whole Paycheck No More? Whole Foods to Launch Lower-Priced Grocery Chain (targeting new market) Fortune Posted: May 6, 2015
Dr. Pepper: A Scrappy Survivor in a Sea of Struggling Soda Giants (how a smaller brand has remained competitive in tough market) Fortune Posted: April 23, 2015
Customer Data: Designing for Transparency and Trust (the value and costs of collecting customer data) Harvard Business Review Posted: April 15, 2015
The Secret Sauce: How Buffalo Wild Wings Turned the Sports Bar Into a $1.5 Billion Juggernaut (the marketing behind a retail success) Bloomberg Business Posted: April 6, 2015

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