Mini-Case Study Snappy Snacks

Summary:

Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.

 

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Potential Discussion Topics: new product introduction, gaining retail distribution, niche marketing, product management, pricing strategy

 

 

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