Mini-Case Study The Sleek Skier

 

Summary:

A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two years.

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Potential Discussion Topics: retailing, internet marketing, e-commerce, data analytics, customer research, international marketing

 

 

Original Image by Zach Dischner