Marketing Mini-Cases

Four Falls Coffee Company

Summary:Facing slower than expected sales growth, a small premium gourmet coffee company has set a goal of doubling sales within three years. To achieve this goal, the company’s Product Manager believes a new marketing plan is needed. The Product Manager is open to making changes, though a limited budget will require a carefully planned and …

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Mini-Case Information For Educators

KnowThis.com offers our own Marketing Mini-Cases. These cases are excellent for homework assignments, testing or as part of class discussion. Educators, who adopt a case, also have access to an Instructor’s Teaching Guide that offers insights into the issues discussed in the case. Additionally, each case offers an Issues to Consider section that poses questions …

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Marketing Mini-Case Studies

KnowThis.com offers our own Marketing Mini-Cases covering a wide-range of marketing issues. Below is a list of our current offerings.  To purchase a case click on the Buy Now button. Educators: For details on how you can receive review copies of our mini-cases click here. (Note: Payment for our cases is handled through PayPal.  However, …

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The Sleek Skier

Summary:A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two …

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California Playsets

Summary:Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this goal, he believes his company will need to engage in aggressive …

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Snappy Snacks

Summary:Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales. Cost:$2.99 USD To Purchase:Students and others can …

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The Perfect Pasta Producers of Pittsburgh

Summary:A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and that both short-term and long-term plans are needed to address the …

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The Always-On-Time Delivery Company

Summary:A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time. Cost:$2.99 USD To Purchase:Students and others can purchase this …

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Athletes Attire

Summary:A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas. Cost:$2.99 USD To Purchase:Students and others can purchase this case by clicking here. Information …

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