Mini-Case Information For Educators

KnowThis.com offers our own Marketing Mini-Cases. These cases are excellent for homework assignments, testing or as part of class discussion. Educators, who adopt a case, also have access to an Instructor’s Teaching Guide that offers insights into the issues discussed in the case. Additionally, each case offers an Issues to Consider section that poses questions and suggests assignments for students.

Free review copies of cases are available at no cost to qualified faculty*. (Cases are available to students at very affordable cost.) To be eligible to receive a free review copy, educators must:

  1. be identifiable through an educational website (e.g., online catalog, department webpage), AND
  2. provide a verification email containing recognizable educational domain.

*Educators please note: We limit case requests to a maximum of three different cases over a 60-day period. However, this restriction is waived if there is evidence one or more of our cases have been adopted and purchase required by your students.

To learn more about each case and to order a review copy, click on a case title shown below:

The Sleek Skier
Summary:
A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two years.

 

California Playsets
Summary:
Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this goal, he believes his company will need to engage in aggressive word-of-mouth promotion and intense personal selling.

 

Snappy Snacks
Summary:
Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.

 

The Perfect Pasta Producers of Pittsburgh
Summary:
A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and that both short-term and long-term plans are needed to address the situation.

 

The Always-On-Time Delivery Company
Summary:
A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time.

 

Athletes Attire
Summary:
A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.

Marketing Mini-Case Studies

KnowThis.com offers our own Marketing Mini-Cases covering a wide-range of marketing issues. Below is a list of our current offerings.  To purchase a case click on the Buy Now button.

 

KnowThis.com 20th Birthday Special – All mini-cases are reduced to $2 through December 31, 2018. To get the special price enter the coupon code KT-20 at checkout.

 

Educators:For details on how you can receive review copies of our mini-cases click here.

(Note: Payment for our cases is handled through Paypal.  However, purchases can be made without having a Paypal account and can also be made using other credit and debit cards.)

 

The Sleek Skier

Summary: A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two years.

Cost:  $2.99

Content Type: Downloadable PDF file

Mini-Case Study - The Sleek Skier

 

California Playsets

Summary: Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this goal, he believes his company will need to engage in aggressive word-of-mouth promotion and intense personal selling.

Cost:  $2.99

Content Type: Downloadable PDF file

Mini-Case Study - California Playsets

 

Snappy Snacks

Summary: Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.

Cost:  $2.99

Content Type: Downloadable PDF file

Mini-Case Study - Snappy Snacks

 

The Perfect Pasta Producers of Pittsburgh

Summary: A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and that both short-term and long-term plans are needed to address the situation.

Cost:  $2.99

Content Type: Downloadable PDF file

Mini-Case Study - The Perfect Pasta Producers of Pittsburgh

 

The Always-On-Time Delivery Company

Summary: A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time.

Cost:  $2.99

Content Type: Downloadable PDF file

Mini-Case Study - The Always-On-Time Delivery Company

 

Athletes Attire

Summary: A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.

Cost:  $2.99

Content Type: Downloadable PDF file

Mini-Case Study - Athletes Attire

The Sleek Skier

Summary:
A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two years.

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
retailing, internet marketing, e-commerce, data analytics, customer research, international marketing

 

 

Original Image by Zach Dischner

California Playsets

Summary:
Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this goal, he believes his company will need to engage in aggressive word-of-mouth promotion and intense personal selling..

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
retailing, new business marketing, word-of-mouth promotion, social media, personal selling, ethical issues in marketing

Original Image by Selma90

Snappy Snacks

Summary:
Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
new product introduction, gaining retail distribution, niche marketing, product management, pricing strategy

 

Original Image by USDAgov

The Perfect Pasta Producers of Pittsburgh

Mini-Case Study The Perfect Pasta Producers of Pittsburgh

Summary:
A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and that both short-term and long-term plans are needed to address the situation.

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
target markets, marketing research, product decision, distribution strategy, promotion decision, pricing decision, marketing strategy

 

Original Image by StuartWebster

The Always-On-Time Delivery Company

Summary:
A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time.

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
target markets, marketing research, product decision, distribution strategy, promotion decision, pricing decision

 

Original Image by Draco2008

Athletes Attire

Summary:
A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
target markets, marketing research, product decision, distribution strategy, promotion decision

 

Image by Michel Gamache