Facing slower than expected sales growth, a small premium gourmet coffee company has set a goal of doubling sales within three years. To achieve this goal, the company’s Product Manager believes a new marketing plan is needed. The Product Manager is open to making changes, though a limited budget will require a carefully planned and possibly creative use of funds.
Students and others can purchase this case by clicking here.
Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.
Potential Discussion Topics:
target markets, product management, customer research, distribution decisions, retailer promotions