Four Falls Coffee Company

Summary:
Facing slower than expected sales growth, a small premium gourmet coffee company has set a goal of doubling sales within three years. To achieve this goal, the company’s Product Manager believes a new marketing plan is needed. The Product Manager is open to making changes, though a limited budget will require a carefully planned and possibly creative use of funds.

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Potential Discussion Topics:
target markets, product management, customer research, distribution decisions, retailer promotions