Summary:
Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.
Cost:
$2.99 USD
To Purchase:
Students and others can purchase this case by clicking here.
Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.
Potential Discussion Topics:
new product introduction, gaining retail distribution, niche marketing, product management, pricing strategy
Original Image by USDAgov
