Visionary Health Products

Summary:
Allison Myers, marketing manager for a small company in the dietary supplements market, cannot understand why product sales are not expanding despite the launch of the company’s first television advertising campaign. As she convenes a meeting with her marketing staff, Allison wonders if the ad was a mistake and whether it would have been wiser to spend the company’s limited marketing funds on other promotional methods.

Cost:
$2.99 USD

Content Type: Downloadable PDF file – 7 pages

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
advertising, marketing promotions, product management, distribution decisions, consumer buying behavior