KnowThis.com offers a detailed list of marketing terms. To find a definition, click on a term presented below.
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- Cash-and-Carry
- Catalog Retailers
- Category Killers
- Causal Research
- Channel Conflict
- Channel of Distribution
- Channel Power
- Climate-Controlled Warehouse
- Co-Branding
- Co-op Advertising (also Advertising Support Program)
- Code of Ethics
- Cold Call
- Competitive Pricing
- Complementary Products
- Connected Stakeholders
- Consumable Product
- Consumer Purchase Decisions
- Consumer Sales Promotions
- Contests
- Contractual Channel Arrangement
- Contractual Wholesaler
- Convenience Products
- Convenience Store
- Core Benefits
- Corporate Channel Arrangement
- Cost Pricing
- Cost-Per-Action (CPA)
- Cost-Per-Impression (CPI)
- Cost-Per-Targeted-Impression (CPTI)
- Cost-Plus Pricing
- Coupons
- CRM - Customer Relationship Management
- CRM Technology
- Culture
- Customer
- Customer Contact Points
- Customer Service
d
- Decline Stage of PLC
- Demographics
- Department Stores
- Dependent Channel Arrangement (also Vertical Marketing System)
- Descriptive Data Analysis
- Descriptive Research
- Development Stage of PLC
- Diffusion of Innovation
- Digital Convergence
- Direct Distribution System
- Direct Marketing Systems
- Direct Retail Systems
- Disintermediation
- Distribution
- Distribution Center
- Distribution Packaging
- Drop Shipper
- Dynamic Pricing
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- Ideas
- Image Advertising
- Impulse Purchasing
- Independent Channel Arrangement (also Conventional Distribution)
- Indirect Distribution System
- Individual Product Branding
- Industrial Distributor
- Inelastic Demand
- Inferential Data Analysis
- Initial Price (also List Price or Published Price)
- Innovation
- Innovators
- Intelligent Call Routing
- Introduction Stage of PLC
- Involvement
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- Major New Purchase Decision
- Major Re-Purchase Decision
- Markdowns
- Market
- Market Pricing
- Market Research Distributors
- Market Segment
- Market Segmentation
- Market Segmentation Variables
- Marketing
- Marketing Concept
- Marketing Mix
- Marketing Research
- Marketing Research Plan
- Markup Pricing
- Markup-on-Cost
- Markup-on-Selling-Price
- Mass Coverage Distribution (also Intensive Distribution)
- Mass Discounters
- Mass Marketing (also Undifferentiated Marketing)
- Matte Release
- Maturity Stage of PLC
- Media Planner
- Media Tour
- Micro-Marketing (also Customized Marketing)
- Minor New Purchase Decision
- Minor Re-Purchase Decision
- Missionary Selling (also Product Detailing)
- Modified Re-Purchase
- Mom-and-Pop Retailer
- Motivation
- MSRP - Manufacturer’s Suggested Retail Price
- Multi-Channel System (also Hybrid System)
- Multiple Lines Specialty Merchandisers
- Multiple-Party Selling System
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- Package Inserts
- Parity Pricing
- Partial-Service Research Firm
- Perception
- Perceptual Filter
- Peripheral Stakeholders
- Personal Interview
- Personal Selling
- Personal Selling Systems
- Personality
- PLC - Product Life Cycle
- Podcasting
- POP Display (also Point-of-Purchase Display)
- Potential Customers
- Premiums
- Press Kits
- Press Release (also News Release)
- Prestige Pricing
- Price Lining
- Pricing
- Primary Package
- Primary Research
- Private Branding (also Store Branding)
- Private Warehouse
- Product
- Product Placement
- Product Positioning
- Product-Oriented Advertising
- Promotion
- Promotion Mix
- Promotional Pricing
- Promotional Pricing (as Sales Promotion)
- Psychographics
- Psychological Benefits
- Psychological Pricing
- Public Relations (also Publicity
- Public Service Advertising
- Public Warehouse
- Purchase Situation
- Push Money (also Sales Incentives)
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- Sales Lead
- Sales Promotion
- Sales Prospect
- Sales Support
- Samples (also Free Trial)
- Scatter Advertising Purchase
- Scent Marketing
- Second-Level Package
- Secondary Research
- Segmentation Marketing (also Differentiated Marketing)
- Selective Coverage Distribution
- SEO - Search Engine Optimization
- Services
- Shopping Products
- Single Line Specialty Merchandisers
- Single-Party Selling System
- Social Class
- Social Responsibility
- Special Segment Pricing
- Specialty Merchandise Wholesaler
- Specialty Products
- Sponsorships
- Stakeholder
- Standard Price Adjustments
- Store-Based Retailers (also Brick-and-Mortar Retailers)
- Straight Re-Purchase
- Strategies
- Sub-Culture
- Supply Chain
- Survey Research
- Sweepstakes
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