Contractual arrangement whereby a marketer owning a brand name negotiates (for fee or percent of sales) with other companies to allow these companies to produce and supply products carrying the marketers brand name.
To search by phrase enclose terms in quotations marks. (e.g., “marketing research”)
FREE Highly-Detailed Marketing Tutorials
KnowThis.com offers over 35 freely available, in-depth tutorials. To see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below.