Marketing Tutorials
Book
Mini-Cases
Links
Terms

Cost-Per-Impression (CPI)

Metric for assessing advertising expenditure determined by dividing the total cost for a certain advertisement by how many times an advertisement is experienced (e.g., seen, heard).

Search KnowThis.com

Search for:

To search by phrase enclose terms in quotations marks. (e.g., “marketing research”)

FREE Highly-Detailed Marketing Tutorials

KnowThis.com offers over 35 freely available, in-depth tutorials. To see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below.

Basics & Research (6)
Customers & Markets (4)
Product & Distribution (6)
Promotion & Advertising (5)
Sales Promotion & PR (4)
Sales & Selling (3)
Pricing & Setting Price (3)
Managing & Planning (5)

Marketing Links

The Marketing Links Collection contains hundreds of carefully selected marketing sites.

Basics & Research
Customers & Markets
Product & Distribution
Promotion & Advertising
Sales Promotion & PR
Sales & Selling
Pricing & Setting Price
Managing & Planning
Careers & Education
Marketing Lists

About
Privacy
Advertise
FAQ
How to Cite
Contact Us

This website uses cookies to improve visitors' experience and also may be used by advertising services. To change or remove cookies click HERE

About Cookies

KnowThis.com uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping us to understand which sections of the website you find most interesting and useful. For more information on our use of cookies see our Privacy Statement.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to disable cookies again.

disable

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website.

disable

Please enable Strictly Necessary Cookies first so that we can save your preferences!