Metric for assessing advertising expenditure determined by dividing the total cost for a certain advertisement by the percentage of an audience who experience the advertisement (e.g., seen, heard) are actually within the marketer’s target market.
To search by phrase enclose terms in quotations marks. (e.g., “marketing research”)
FREE Highly-Detailed Marketing Tutorials
KnowThis.com offers over 35 freely available, in-depth tutorials. To see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below.