A form of advertising that intentionally inserts products into entertainment programming (e.g. movies, TV programs, video games) such as showing product use by an actor, placing product in background or having product name mentioned.
To search by phrase enclose terms in quotations marks. (e.g., “marketing research”)
FREE Highly-Detailed Marketing Tutorials
KnowThis.com offers over 35 freely available, in-depth tutorials. To see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below.