A form of sales promotion, used in both consumer and business markets, that allows customers to obtain a price reduction in exchange for something the customer possess, such as an older product that the new purchase will replace.
To search by phrase enclose terms in quotations marks. (e.g., “marketing research”)
FREE Highly-Detailed Marketing Tutorials
KnowThis.com offers over 35 freely available, in-depth tutorials. To see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below.